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Your Best Kinda Friend™ brings over 150 conversation skills and techniques to the table. Get clear and take action in any area of life. 

Book a Best Kinda Friend

Welcome to the service of professional friendship™
Watch the intros below and then pick a "Friend".

Best Kinda Friend Intro
Play Video

How does BKF compare to your friends?

Best Kinda Friends offer some things that your friends don't. Of course, all of these are subject to our terms and conditions of service.

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How does BKF work?

Three steps - Pick any Friend, Book a 30-min Convo, and then experience a 10-day Friendship.

Our goal is for you to get clarity and take action through the one-on-one accountability and support you get from your Friend (otherwise called your "Best Kinda Friends" or your "BKF").

1

Pick a Friend.

Look at each Friend's video and info on this page, and see who you'd like to chat with. You can work with whoever you would like. You can repeat these steps 1 and 2 with more than one Friend, to make sure you feel comfortable and motivated.

2

Book a 30-minute "get clear" convo.

Use the "BOOK A CONVO" button to schedule in a 30-minute "get clear" conversation. Get clear on where you're at with your goals or what you might (or might not) want to work on together. After your convo, you may be invited to continue your Best Kinda Friendship, depending on your Friend's availability and your commitment to the change you wish to make in your life or business.

3

Experience a 10-day Friendship.

If you accept the invitation, your Friend will offer you a 10-day Friendship to help you get more clarity and then keep you accountable to move forward toward a goal of yours every day. If you're happy with your progress after 10 days, your Friend might offer an invitation to a longer-term Friendship, depending on your Friend's availability and your commitment to your goals.

Higher chances of achieving your goals

A university study showed that 70% of participants who sent weekly updates to a friend reported successful goal achievement, compared to only 35% of participants who kept their goals to themselves.

Before you book a convo...

Pick a Best Kinda Friend

And then book a conversation by clicking a "BOOK A CONVO" button below.

Your Best Kinda Friend, Cyndi

  • Earned credentials from The International Coach Federation (2015)

  • Studied life, career & executive coach training from Goal Imagery Institute (2015) and completed Certified Coach training from Fowler Wainwright International (2012)

  • Studied Life and Leadership Potentials Training at Institute for Professional Excellence in Coaching (2012)

  • Earned Bachelor's Degree in Philosophy with Highest Honours, including One Year at University of Oxford in England

  • Loves lifting heavy weights, dance music, debating the existence and character of God, and her precious partner (not in order of priority)

Your Best Kinda Friend, Martha 

  • Studied at Institute for Professional Excellence in Coaching (iPEC) (2017-2018)

  • Earned certification as a Certified Professional Coach (CPC)(2019)

  • Earned certification as an Energy Leadership Index-Master Practitioner (ELI-MP) (2018)

  • Earned Emotional Intelligence Life Coach Certification (2020) 

  • Loves the soda brand "Coke" and anything red, her parents and her family, not in order of priority

Tap button above to book a conversation with Cyndi.
Tap button above to book a conversation with Martha.

Yes, now you can hire a "professional friend" who has the conversation skills and techniques to help you get clarity and take action in any area of your personal or professional life.  Welcome to the service of professional friendship... kinda.

List of 150+ Skills & Techniques

The following scrollable list contains skills and techniques that you might find mentioned in The Science of Personal Coaching, the book that serves as a theoretical basis for Best Kinda Friend. Scroll left and right, top to bottom, to navigate. Book editions may contain slightly different language or descriptions. 

Skill or Technique
Context or Category
Meeting ethical guidelines and professional standards.
11 ICF Core Competencies from International Coach Federation
Establishing the coaching agreement.
11 ICF Core Competencies from International Coach Federation
Establishing trust and intimacy with the client.
11 ICF Core Competencies from International Coach Federation
Coaching presence.
11 ICF Core Competencies from International Coach Federation
Active listening.
11 ICF Core Competencies from International Coach Federation
Powerful questioning.
11 ICF Core Competencies from International Coach Federation
Direct communication.
11 ICF Core Competencies from International Coach Federation
Creating awareness.
11 ICF Core Competencies from International Coach Federation
Designing actions.
11 ICF Core Competencies from International Coach Federation
Planning and goal setting.
11 ICF Core Competencies from International Coach Federation
Managing progress and accountability.
11 ICF Core Competencies from International Coach Federation
Explore effect of client’s choice of words.
University study – coaching conversation practices (Oxford Brookes)
Explore client’s values.
University study – coaching conversation practices (Oxford Brookes)
Explore client’s environmental influences (e.g. organizational, family, politics, history).
University study – coaching conversation practices (Oxford Brookes)
Explore client’s underlying mindset (e.g. assumptions, beliefs, stories).
University study – coaching conversation practices (Oxford Brookes)
Explore the deeper meaning of a presenting issue.
University study – coaching conversation practices (Oxford Brookes)
Work with the client’s apparent defensiveness.
University study – coaching conversation practices (Oxford Brookes)
Point out recurrent theme in client behaviour.
University study – coaching conversation practices (Oxford Brookes)
Point out potential motives out of client’s awareness
University study – coaching conversation practices (Oxford Brookes)
Explore client’s in-session non-verbal behaviour.
University study – coaching conversation practices (Oxford Brookes)
Initiate exploration of client’s resources and how they might be leveraged (including strengths, accomplishments and/or external resources).
University study – coaching conversation practices (Oxford Brookes)
Explore client’s emotions.
University study – coaching conversation practices (Oxford Brookes)
Encourage client to feel more deeply within session.
University study – coaching conversation practices (Oxford Brookes)
Encourage client to become more aware of immediate experience in the session.
University study – coaching conversation practices (Oxford Brookes)
Challenge client’s perspective of situation and/or self.
University study – coaching conversation practices (Oxford Brookes)
Ask client to quantify feeling/perception/issue using a scale.
University study – coaching conversation practices (Oxford Brookes)
Incorporate one or more periods of silent reflection.
University study – coaching conversation practices (Oxford Brookes)
Discuss the results of a psychometric instrument.
University study – coaching conversation practices (Oxford Brookes)
Discuss external feedback.
University study – coaching conversation practices (Oxford Brookes)
Use metaphors productively.
University study – coaching conversation practices (Oxford Brookes)
Expand on client’s statements.
University study – coaching conversation practices (Oxford Brookes)
Provide reassurance to client.
University study – coaching conversation practices (Oxford Brookes)
Use humor.
University study – coaching conversation practices (Oxford Brookes)
Show empathy.
University study – coaching conversation practices (Oxford Brookes)
Show rapport with client.
University study – coaching conversation practices (Oxford Brookes)
Show mutual understanding with client.
University study – coaching conversation practices (Oxford Brookes)
Discuss coaching relationship with client.
University study – coaching conversation practices (Oxford Brookes)
Ask for permission to give feedback.
University study – coaching conversation practices (Oxford Brookes)
Repeat client’s words back to client.
University study – coaching conversation practices (Oxford Brookes)
Check understanding as coach is correct.
University study – coaching conversation practices (Oxford Brookes)
Have a sense of optimism in the coaching session.
University study – coaching conversation practices (Oxford Brookes)
Show a shift in energy during the coaching session.
University study – coaching conversation practices (Oxford Brookes)
Show client and coach are engaged .
University study – coaching conversation practices (Oxford Brookes)
Follow-up on key/significant statements made by client.
University study – coaching conversation practices (Oxford Brookes)
Ask questions that help the client to elaborate.
University study – coaching conversation practices (Oxford Brookes)
Discuss the coaching contract.
University study – coaching conversation practices (Oxford Brookes)
Discuss issues related to the termination of coaching.
University study – coaching conversation practices (Oxford Brookes)
Discuss boundaries and/or ethical issues related to the coaching engagement.
University study – coaching conversation practices (Oxford Brookes)
Discuss a potential referral to an outside specialist .
University study – coaching conversation practices (Oxford Brookes)
Show the session is highly structured.
University study – coaching conversation practices (Oxford Brookes)
Show the session is brought to closure easily.
University study – coaching conversation practices (Oxford Brookes)
Discuss the process of the session.
University study – coaching conversation practices (Oxford Brookes)
Take an active role during the session.
University study – coaching conversation practices (Oxford Brookes)
Explain the reason behind using a specific intervention.
University study – coaching conversation practices (Oxford Brookes)
Show using an intervention mechanistically.
University study – coaching conversation practices (Oxford Brookes)
Enable client to take initiative in structuring the session.
University study – coaching conversation practices (Oxford Brookes)
Discuss client’s feedback on coaching.
University study – coaching conversation practices (Oxford Brookes)
Make sounds or give non-verbal encouragement to client to continue.
University study – coaching conversation practices (Oxford Brookes)
Suggest in-session exercise/activity.
University study – coaching conversation practices (Oxford Brookes)
Broaden the focus of discussions.
University study – coaching conversation practices (Oxford Brookes)
Ask questions that appear to open new possibilities for the client.
University study – coaching conversation practices (Oxford Brookes)
Encourage client to suggest next course of action.
University study – coaching conversation practices (Oxford Brookes)
Discuss new practices for the client.
University study – coaching conversation practices (Oxford Brookes)
Offer possible solutions.
University study – coaching conversation practices (Oxford Brookes)
Suggest homework for client.
University study – coaching conversation practices (Oxford Brookes)
Share knowledge about topic.
University study – coaching conversation practices (Oxford Brookes)
Follow up on previous homework.
University study – coaching conversation practices (Oxford Brookes)
Encourage client to make choices.
University study – coaching conversation practices (Oxford Brookes)
Ask client to describe key learning/takeaways from session.
University study – coaching conversation practices (Oxford Brookes)
Discuss the client’s progress.
University study – coaching conversation practices (Oxford Brookes)
Discuss the client’s overall goals.
University study – coaching conversation practices (Oxford Brookes)
Discuss how to measure the success of the coaching engagement.
University study – coaching conversation practices (Oxford Brookes)
Redirect client to client’s agenda.
University study – coaching conversation practices (Oxford Brookes)
Explore client’s level of engagement in coaching.
University study – coaching conversation practices (Oxford Brookes)
Inquire about client’s aim for the session.
University study – coaching conversation practices (Oxford Brookes)
Knowledge – You already know the answers to the questions you have about your life.
Five Assumptions - Assume these points about the client in every coaching conversation.
Resources – You have the resources you need to find the answers.
Five Assumptions - Assume these points about the client in every coaching conversation.
Honesty – I trust that you are honest when you say that you feel ready to make a change in your life.
Five Assumptions - Assume these points about the client in every coaching conversation.
False assumptions – You have possibly made unchallenged assumptions throughout life that, when challenged by me as your coach, may prove to be false.
Five Assumptions - Assume these points about the client in every coaching conversation.
Emotional ends – For every decision you make you usually aren’t seeking a material end, but rather you are seeking an emotional end. Base coaching questions and observations on these principles in order to support the client’s growth.
Five Assumptions - Assume these points about the client in every coaching conversation.
Sustainable personal change will happen in proportion to the strength of my desire for it to happen. (Align conversation with this principle.)
20 Principles of Personal Change
Sometimes, I must first reach a point of feeling completely fed up with something before I can find enough desire to fuel the change that needs to happen. (Align conversation with this principle.)
20 Principles of Personal Change
Material resources are not an obstacle for me, as people with the least amount of resources have achieved world-changing progress because their desire found a way. (Align conversation with this principle.)
20 Principles of Personal Change
It’s not a question of if I can do something, but rather it’s a question of how much it will cost to get it – emotionally, physically, materially, and financially. (Align conversation with this principle.)
20 Principles of Personal Change
It is equally important to ask myself how much it will cost me not to do it. (Align conversation with this principle.)
20 Principles of Personal Change
Healthy personal change happens when I am both honest and compassionate with myself at the same time and in equal amounts. (Align conversation with this principle.)
20 Principles of Personal Change
When I make decisions according to someone else’s convictions or values that conflict with my own, I lose some degree of integrity and power. (Align conversation with this principle.)
20 Principles of Personal Change
I will not control or force attitudes on other people, but I can attempt to persuade, influence, set an example for, and motivate others. (Align conversation with this principle.)
20 Principles of Personal Change
I am 100% responsible for the attitude I choose in every situation.(Align conversation with this principle.)
20 Principles of Personal Change
Regularly rewarding myself and acknowledging the smallest evidence of my progress is important because it has the power to create greater mental momentum. (Align conversation with this principle.)
20 Principles of Personal Change
Accountability changes behavior and choices.(Align conversation with this principle.)
20 Principles of Personal Change
When I say a word, everyone else has slightly different pictures in their minds than all of the pictures in my head, so it’s better to communicate with imagery, metaphors, and visuals whenever possible, so that we can all see the same thing more accurately.(Align conversation with this principle.)
20 Principles of Personal Change
When I accept a victim mentality in myself, I oppose my own success and progress.(Align conversation with this principle.)
20 Principles of Personal Change
It is healthy to give myself the time and space for healing after experiencing disappointment, loss, sadness, hurt, anger, or other heavy emotions that slow down progress toward my goals. (Align conversation with this principle.)
20 Principles of Personal Change
When life gives me manure, it’s my job to convert it to fertilizer and see what new life I can grow with it. (Align conversation with this principle.)
20 Principles of Personal Change
The language I choose to frame my situation matters. (Align conversation with this principle.)
20 Principles of Personal Change
Knowing what I don’t want is important, but I might become “stuck” if I don’t use this knowledge to clarify what it is that I do want. (Align conversation with this principle.)
20 Principles of Personal Change
I am often wiser than I believe myself to be. (Align conversation with this principle.)
20 Principles of Personal Change
Without my own vision for my life, I live according to someone else’s vision by default. (Align conversation with this principle.)
20 Principles of Personal Change
I don’t make “mistakes”, but I do have learning experiences that help me understand myself better. Because there are thousands of psychological, neurological, biological, sociological, cultural, and other factors involved in my decisions that are beyond my control or knowledge, everything that someone may call a mistake is actually meant to provide more information or knowledge that I either wasn’t fully convinced of beforehand or that I simply did not know. (Align conversation with this principle.)
20 Principles of Personal Change
Conduct the 10 High-Grade Motivators analysis and identify effects on client’s decision-making.
Motivators
Conduct a Life Inventory covering 18 areas of the client’s life and identify effects on client’s decision-making.
Life Inventory
1st Gear – Find Agreement – establish logistics for relationship by working with client’s Head Space.
Seven Gears of Every Coaching Conversation
2nd Gear – Find Heart Space – identify client’s Heart Space and Braindump topics.
Seven Gears of Every Coaching Conversation
3rd Gear – Find a Fire – identify a client’s Fire for a specific change that inspires their passion and energy.
Seven Gears of Every Coaching Conversation
4th Gear – Write Words – note and reflect the exact words that clarify a client’s goals.
Seven Gears of Every Coaching Conversation
5th Gear – Design Action – identify a motivated and committed Action towards the client’s Destination.
Seven Gears of Every Coaching Conversation
Neutral Gear – Check In – confirm how the client is feeling about the coaching conversation.
Seven Gears of Every Coaching Conversation
Reverse Gear – Overcome – identify obstacles to client’s progress or motivation.
Seven Gears of Every Coaching Conversation
Smoothly change between gears during the conversation in response to the client’s needs.
Seven Gears of Every Coaching Conversation
Use the relevant 1st Gear Checklist to conduct a Destination Conversation with a new or existing client, or a Next Stop Conversation with an existing client.
1st Gear (specific skills, techniques and aptitudes)
Apply client-centricity in all conversations.
1st Gear (specific skills, techniques and aptitudes)
Explain and apply the coaching definition of Clarity and Action.
1st Gear (specific skills, techniques and aptitudes)
Use silent pauses for reflection.
1st Gear (specific skills, techniques and aptitudes)
Affirm the Safe Space of the coaching conversation.
1st Gear (specific skills, techniques and aptitudes)
Ask Permission to empower the client.
1st Gear (specific skills, techniques and aptitudes)
Assess the Coaching Chemistry of the coaching relationship.
1st Gear (specific skills, techniques and aptitudes)
Elicit circumstances that the client is currently Tolerating.
1st Gear (specific skills, techniques and aptitudes)
Use the relevant 2nd Gear Checklist to conduct a Destination Conversation with a new or existing client, or a Next Stop Conversation.
2nd Gear (specific skills, techniques and aptitudes)
Use Heart Space questions as a technique to identify the topics that matter most to a client.
2nd Gear (specific skills, techniques and aptitudes)
Use Braindump as a technique to enable client to explore multiple topics.
2nd Gear (specific skills, techniques and aptitudes)
Ask questions designed to Calibrate client’s expressions of joy, happiness, and frustration.
2nd Gear (specific skills, techniques and aptitudes)
Use the tools in 1st to 4th Gears to assist clients to achieve Clarity regarding what they want.
2nd Gear (specific skills, techniques and aptitudes)
Affirm a client’s feelings using the technique of Acknowledging.
2nd Gear (specific skills, techniques and aptitudes)
Affirm a client’s wins and encourage Celebrating to maximise the positive impact.
2nd Gear (specific skills, techniques and aptitudes)
Use homework and learning from these activities as a tool to support Next Stop Conversations.
2nd Gear (specific skills, techniques and aptitudes)
Ask questions that assist clients to identify and overcome their Disabling Beliefs, including Blanket Statements, Monsters, and Translations.
2nd Gear (specific skills, techniques and aptitudes)
Use the relevant 3rd Gear Checklist to conduct a Destination Conversation with a new or existing client, or a Next Stop Conversation.
3rd Gear (specific skills, techniques and aptitudes)
Use Destination Conversations to encourage a client to visualise and confirm their Destination goal, which is possible to achieve in 8 days to 12 months.
3rd Gear (specific skills, techniques and aptitudes)
Define for clients the distinction between a Destination goal, an Ultimate Destination goal , and Meta-Goals . - Change to define for clients destination vs next stop? 
3rd Gear (specific skills, techniques and aptitudes)
Use Next Stop Conversations to help client identify a short-term goal, which is possible to achieve in a week or less, or by the next coaching conversation, including time frames and measurable results. - using the b8 process!
3rd Gear (specific skills, techniques and aptitudes)
Use Fast Forwarding as a visualization technique to enable a client to evoke the feelings and ideas needed to achieve goals.
3rd Gear (specific skills, techniques and aptitudes)
Use Role Play scenarios to enable clients to access creative and playful parts of their minds that can help provide innovative solutions to obstacles, conflict or confusion.
3rd Gear (specific skills, techniques and aptitudes)
Encourage client to identify what it will cost them if they don’t make a particular change they want.
3rd Gear (specific skills, techniques and aptitudes)
Use the relevant 4th Gear Checklist to conduct a Destination Conversation with a new or existing client, or a Next Stop Conversation.
4th Gear (specific skills, techniques and aptitudes)
Use Note Taking to write client’s keywords as they describe their goals, to support Clarity and accountable progress toward goals.
4th Gear (specific skills, techniques and aptitudes)
Use Echoing to repeat client’s words back in a way that encourages them to hear and reflect on them.
4th Gear (specific skills, techniques and aptitudes)
Use Decision Alignment questions to encourage a client to relate their decision-making to their Motivators.
4th Gear (specific skills, techniques and aptitudes)
Use Authoring questions and observations to frame situations so that the client recognises they are the author of their choices.
4th Gear (specific skills, techniques and aptitudes)
Use the relevant 5th Gear Checklist to conduct a Destination Conversation with a new or existing client, or a Next Stop Conversation.
5th Gear (specific skills, techniques and aptitudes)
Use the b8 Checklist with clients to plan and design a next step of Action between coaching conversations that clients feel committed to and have a high chance of completing.
5th Gear (specific skills, techniques and aptitudes)
Baiting process step: Baby It – Encourage client to define a goal that is small enough to achieve in a week or less, or by the next coaching conversation.
5th Gear (specific skills, techniques and aptitudes)
Baiting process step: Bang! – Encourage client to create goals that engage their interest and excitement.
5th Gear (specific skills, techniques and aptitudes)
Baiting process step: – Encourage client to ensure they have created Measurable Goals and to identify the evidence they will need to prove they have achieved their goal.
5th Gear (specific skills, techniques and aptitudes)
Baiting process step: But How Long? – Encourage client to identify the longest, shortest and average time it could take to achieve their goal.
5th Gear (specific skills, techniques and aptitudes)
Baiting process step: Book It! – Encourage client to schedule their Action on a calendar, and identify a fallback date and reminders.
5th Gear (specific skills, techniques and aptitudes)
Baiting process step: Believe It! – Ask client Scaling Questions to score their commitment and motivation to achieving the goal on a scale from 1 to 10 and discuss results.
5th Gear (specific skills, techniques and aptitudes)
Baiting process step: Blocks? – Encourage client to create a list of potential obstacles to completing the Action, including Disabling Beliefs.
5th Gear (specific skills, techniques and aptitudes)
Baiting process step: Backup? – Provide support and accountability to client to ensure they can complete the Action, including scheduling next conversation, and prompting them to use Real Reminders, and ask for assistance from others.
5th Gear (specific skills, techniques and aptitudes)
Encourage clients to use a Vision Board to maintain focus and desire for their goals by focusing on the rewards that achievement will bring.
5th Gear (specific skills, techniques and aptitudes)
Use the Neutral Gear Checklist and the concept of the Tachometer to check in with clients at least once in a conversation to identify whether a shift to the structure of a higher or lower gear would better suit their needs and state of motivation and move them in an emotionally positive direction.
Neutral Gear (specific skills, techniques and aptitudes)
Use the Reset Button technique to remind clients of what will assist them to become mentally refreshed.
Neutral Gear (specific skills, techniques and aptitudes)
Encourage clients to use Gratitude techniques to move them in an emotionally positive direction, including lists, journals, and affirmations.
Neutral Gear (specific skills, techniques and aptitudes)
Use the Reverse Gear Checklist to encourage clients to overcome obstacles to reaching their Destination and other goals.
Reverse Gear (specific skills, techniques and aptitudes)
Use Interrupting to assist clients to stay accountable to their expectations and goals.
Reverse Gear (specific skills, techniques and aptitudes)
Use Contrasting to assist the client to identify and switch focus from what they don’t want to what they do.
Reverse Gear (specific skills, techniques and aptitudes)
Identify and discuss Contradictions between tone and words, Destination goal and new goals, and other statements of the client.
Reverse Gear (specific skills, techniques and aptitudes)
Use Rewinding as a technique to playfully retell a past story to change it in a way that helps prepare for that situation in the future and overcome negative emotions.
Reverse Gear (specific skills, techniques and aptitudes)
Use Anchoring poses to attach a physical gesture with a feeling, to assist decision-making and emotional change.
Reverse Gear (specific skills, techniques and aptitudes)
"Commandment" #1 – Feel good yourself and bring the client with you to a genuine “feel-good” place OR Don’t feed negative energy or bring it into the conversation. This involves using Forward Moving Questions to focus all questions on creating Clarity or creating Action to ensure client pursues their true desires and feels great. (Implement this in the conversation.)
10 Coaching "Commandments"
"Commandment" #2 – Ask only one simple question at a time OR Don’t ask complex questions. This involves avoiding Stacking Questions that can cause confusion. (Implement this in the conversation.)
10 Coaching "Commandments"
"Commandment" #3 – Use the client’s language in your question OR Don’t use your own words to paraphrase unless you confirm those words to be true.This involves using Stripped-Down Questions to keep questions simple and open and devoid of words and assumptions of the coach. (Implement this in the conversation.)
10 Coaching "Commandments"
"Commandment" #4 – Ask Open-Ended Questions OR Don’t ask Closed-Ended Questions. (Implement this in the conversation.)
10 Coaching "Commandments"
"Commandment" #5 – Ask genuine questions to which you don’t know the answers OR Don’t ask leading questions. (Implement this in the conversation.)
10 Coaching "Commandments"
"Commandment" #6 – Vary your questions to minimize the use of “you” OR Don’t use “you” if you can find another way of asking a question. (Implement this in the conversation.)
10 Coaching "Commandments"
"Commandment" #7 – Ask for clarity on ambiguous or unclear language before moving on in the conversation OR Don’t respond to the client unless you first understand what they said. (Implement this in the conversation.)
10 Coaching "Commandments"
"Commandment" #8 – If you interrupt to ask a question, first apologize for the interruption and then ask permission to continue OR Don’t simply start talking immediately after an interruption without first gaining permission for the interruption. (Implement this in the conversation.)
10 Coaching "Commandments"
"Commandment" #9 – Ask questions without your opinion involved OR Don’t put advice into your question unless you have permission to engage in a brainstorming session. (Implement this in the conversation.)
10 Coaching "Commandments"
"Commandment" #10 – Look for how the client can take full responsibility and exercise freedom of choice in any situation OR Don’t support the blaming of anyone. (Implement this in the conversation.)
10 Coaching "Commandments"
60 or 90 Minutes – Plan for a minimum 90 minutes for Destination Conversations and 60 minutes for Next Stop Conversations.
Conversation Numbers
15-Minute Daily Calls – Use after a 60-minute Weekly Planning Call to establish Clarity, to enable targeted and brief focus on Designing Actions and Maintaining Progress and Accountability.
Conversation Numbers
100% Focus – Listen closely to the client and focus all of the conversation on the client’s life and progress.
Conversation Numbers
12 Months – Plan to assist a client to reach a typical Destination goal in 12 months.
Conversation Numbers
80/20 Rule – Ensure 80% of the coaching conversation is spent in Active Listening to the client, and no more than 20% the coach talking.
Conversation Numbers
75% Open-Ended Questions – Ensure 75% of the time the coach is talking is spent asking Open-Ended Questions, including Powerful Questions to move the client forward and Meaning Questions for the client to elaborate. 
Conversation Numbers
20% Acknowledgements, Validations, Observations, and Celebrations – Allow 25% of the time the coach is talking is spent making statements to move the client forward in these four ways.
Conversation Numbers
5% Closed-Ended Questions – Use these to deal with the logistical questions of the coaching relationship, and avoid them in the rest of the coaching conversation or convert them to Open-Ended Questions.
Conversation Numbers
Use the Triple A Rating Survey to evaluate a coach’s reputation based on their Aptitude, Accessibility and Ability.
Skils evaluation

About Best Kinda Friend Founder

Founder, author, coach, and communications professional, Cyndi McCoy, formulated a repeatable process called the "Seven Gears of a Coaching Conversation," which simply is a way for you to get clarity and take action in any area of your life through a live conversation. Cyndi's coaching theory is the result of her critical thinking skills honed through her honors philosophy degree, coupled with her background in professional coach training and credentialing through the prestigious International Coach Federation. Her book, The Science of Personal Coaching, contains 150+ skills and techniques to change someone's life through a series of 1:1 conversations. That's the foundation of Best Kinda Friend. 

 

Want to experience BKF?

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Based on the 4.6 star-rated book, The Science of Personal Coaching

Imagine having a Best Kinda Friend there for you either on demand or with a booking 24/7.

A Few Testimonials

Cyndi was able to help me clarify some goals in an area that has been causing me some distress. It was a real life challenge, and her coaching was incisive and produced real life results in a short amount of time.

Jim Catalano, PhD
CEO, The Catalano Group
New York, NY

I'm BKF's Founder and biggest client. Just as a brain surgeon can't do her own brain surgery, every coach needs a coach. I am a coach, but I've needed Martha. My BKF conversations with her have turned into some of my most incredible life changes and transformations. - higher income, higher quality dating, and much more.

Cyndi McCoy
Founder, Convosique and BKF
Brisbane, Australia

OUR VISION

"The need for Best Kinda Friend was birthed back in my college days. I loved my friends but I strongly felt like I also needed a new or different kind of friend – not someone just for fun and not even for therapy, but rather I needed someone like a personal motivator whose job is to believe in me, help me get clarity, and make the best decisions based on my unique values and needs. Someone to work with me through everyday options and the big choices too. Someone who knows exactly how to help me get clear on what I want and then get it. After years of experiencing professional coaching and formulating my theory (The Science of Personal Coaching), I came up with Best Kinda Friend™, which I also call "BKF". BKF's vision is to believe in you, help you get clarity on what you genuinely want, and keep you accountable to make it happen."

- Best Kinda Friend Founder, Cyndi McCoy

What results might I expect?

The below list comes from actual decisions and actions that have been made in conversations with a Best Kinda Friend. Your decisions and actions are 100% up to you, and we're here to help you get clarity and take action.

Better human relationship boundaries

  • Clearing the mental fog to discover who in the world helps or hinders your sense of life and purpose. 

  • Making connections with new people who help you move forward.

  • Taking greater control of your boundaries, based on The Boundaries Health Check.

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Mental clarity

  • Getting clear on who you want to be in life and career. 

  • Identifying your #1 motivations in life, and making decisions that align better with them.

  • Getting to the bigger and more important questions about your decisions and actions. 

Ring of Light Bulbs

Hacks and shortcuts to goals

  • Discovering specific tools and techniques that help you keep a clear vision daily. 

  • Fun conversational tricks to quickly solve complex problems. 

  • Lots of "duh" moments where you realize you knew the right answer all along.

Image by Klim Musalimov

Better time management

  • Prioritizing your schedule to make your highest values and goals come first.

  • Finding small spaces of time in a busy schedule to make progress.

  • Making important things happen sooner than you thought they could.

Image by Nathan Dumlao

Better investment of time and money

  • Finding your unique strategy to make your health and/or fitness goals happen with your busy schedule. 

  • Earning a significant increase in income that you didn't think you could.

  • Having the career or business you desire.

  • New and better habits.

Image by Milad Fakurian

Better environments

  • Making small adjustments to your environments to make it a safer or more inspiring place for you to live or work.

  • Choosing environments that put you in the right mindset.

Image by Gabriel Tenan

95% chance

of completing your goal

A study by the American Society of Training and Development found that you have a 65% chance of completing a goal if you commit to someone that you’ll do it, but that chance goes up to 95% if you have a specific accountability appointment with the person you’ve committed to. That’s only one of many studies to show the power of accountability, and that’s one of many reasons why personal coaching is so powerful when it comes to decision-making and action-taking. 

  • Are you life coaches?
    Yes and no. Yes, we might have undergone professional degree of training as professional life, career, and executive coaches, but NO - we are not only "life coaches". We aim to break out of the mold and offer something brand new and different. We are offering to be there for you similar to a "friend" but in a professional way, drawing from over 150 skills and techniques taught in the book The Science of Personal Coaching. Because of that unique basis, we can say we're the first in the world to offer professional "friendships" that follow professional coaching methodology as described in that book.
  • Are you really a "friend" though?
    Yes, kind of. The word "friend" has become so washed down that it can refer to anyone from a beloved childhood neighbor to a random acquaintance added on a social media platform who you never met in person. Someone might say they're having dinner with a "friend," which could mean a close confidant or someone from the gym who they barely know. With today's broad definition, yes we (Best Kinda Friend) are a type of friend, but we like to put ourselves in a special category: a best "kind of" friend. When you say "kind of" naturally in conversation, it sounds like "kinda". Even though we are using professional skills and techniques, we aim to deliver them in natural conversation style. When you pay for our Best Kinda Friend services, you're paying for a level of skillset and dedication to your goals that you just don't get with an everyday or normal kind of friend.
  • What do you mean that you have over 150 skills and techniques?
    The services of Best Kinda Friend are based on the theory and training provided in the book, The Science of Personal Coaching, written by Founder of Best Kinda Friend, Cyndi McCoy. When itemizing or listing each skill and technique introduced in that book, it amounts to over 150 skills and techniques that we aim to strategically use in our conversations with you. We keep those in our conversational tool belt and pull them out as needed to help you get what you need from the conversation.
  • How does pricing work?
    Prices change based on a few factors. First, each friend on Best Kinda Friend has different amounts of experience and specialties, so their prices may change as their experience differs or grows. Second factor involves demand and availability. Just as diamonds are increasingly valuable because of their rarity, so are your friends. So, ever-changing demand and availability will impact prices. If a friend has a tight schedule, they may adjust their price to suite their current demand. So, it might be best to pre-purchase package, if you want to lock in a price for a while.
  • What should I expect for my first conversation?
    First, during the booking process, you choose whether you want a video chat or just audio. In your first 30 minute live call, your Best Kinda Friend will use a few conversational tools and techniques to understand what you are hoping to change in your life at this time. In future conversations, if you book 60 to 90 minutes, then your Best Kinda Friend will use a longer list of tools and techniques to help you identify what you want out of your life right now, and help you design the next step to get there within the time frame that you booked. The word "Kinda" in "Best Kinda Friend" is slang, and we like that word since it since it shaves off that uncomfortable formality of a white-collared professional coach. So, most likely if you choose a video chat, then we'll be wearing whatever we would wear if we went out to the shopping center or out with friends to a movie. That may mean gym clothes or jeans. Feeling comfortable - like chatting with a friend in the room - is foundational to our conversation. Even though we have the skills of formal business-suit-wearing-professional coaches, we believe that often those "stiff" clothes can create an uncomfortable or awkward divide for some people. As long as you are respectfully clothed, please wear whatever makes you comfortable.
  • Do we ever meet in person?
    Your Best Kinda Friend (BKF) will meet with you 100% online, using video, audio, or text only. There may be in-person events hosted by us at some point in the future, which you can attend in person.
  • How can I become a Best Kinda Friend?
    If you'd like to become a Best Kinda Friend, shoot us a message using the contact form on the bottom of this webpage to share your interest, and we'll get back to you with more info. If you're eager to start and can't wait, then check out The Science of Personal Coaching, written by Cyndi McCoy, which will introduce you to all of the basic skills you need as a BKF. If you're interested in either live or recorded training, then include that in your message in the contact form.
  • How does payment work?
    If you're brand new to Best Kinda Friend, then simply book a conversation with a friend on our website using the "Book a Convo" (or similar) button, and at the time of booking, you will be able to pre-pay for the conversation. After you've completed your first conversation with a Best Kinda Friend, you have a few options. You can: (A) Book in and pre-pay for a conversation with a different friend to see if they are a better fit for your current needs and goals. (B) Book in another pre-paid conversation with the same friend who you met already. (C) Pay in advance for a package at a reduced rate, which will give you 24/7 access via the apps that your Best Kinda Friend uses, like Telegram or WhatsApp.
  • What's the problem with life coaching?
    "Life coaching" these days has two major problems. Those problems come in the form of two extremes. Extreme #1: A sketchy business model where clients pay for services from uncredentialed individuals who lack any form of reputable training. Such "life coaches" often improvise what they think coaching might be, without a firm foundation. Choosing a non-credentialed coach or one who is not trained is like hiring someone to build your house who never learned how to construct one. In contrast, a person with professional credentials from the International Coach Federation must learn and directly demonstrate a set of professional standards, otherwise they do not receive their credentials. Also, unlike many unqualified coaches, a professionally qualified coach will not influence your opinions or decisions with their own personal advice or opinions; rather, a proper coach will keep you accountable to make decisions based on your own values and unique motivations. Extreme #2: A rigid business model with limited or inflexible access when you need your coach the most. This "life coach" might show up with a stiff collared shirt and an unconvincing smile, offering strictly specific session frequency and format. If you're lucky, maybe they'll offer you "email access". In contrast, Best Kinda Friend aims to be accessible when you need us - there for you either on demand or with a booking 24/7. Through text or voice messages in friendly apps such as WhatsApp or Telegram, or whatever tool your Best Kinda Friend shares with you, we aim to be available between our conversations. We will leave voice replies when you leave us one, and you can book as many conversations as you'd like.
  • If we do a video chat, what should I wear?
    Multimillionaire tech entrepreneurs, film directors, and top-paid professional athletes are just a few examples of well-to-do individuals who are known to dress in simple t-shirts and very comfy clothes while conducting serious business. Since those types of professions prove that t-shirts or gym clothes are perfectly fine, we're going with that mindset. If you catch us on the way to dinner, then maybe we'll dress up for our chat, but for the most part, feel free to join us in your t-shirt, because we'll most likely be in one too. As long as you're dressed, wear what you want.
  • Do you offer a romantic kind of friendship?
    No! This isn't the place for that. Best Kinda Friend offers 1:1 confidential goal-oriented conversations that bring you clarity and help you take action in any area of life including career. We use professional coaching skills and rely on a global standard of professional coaching ethics. We can help you think through and aim for a great romantic life, but our friendship with you through Best Kinda Friend is strictly professional, avoiding romantic conflicts of interest. Best Kinda Friend reserves the right to immediately discontinue services with no refunds if anything romantic (or similar) is expected, assumed, or requested.
  • How do I add a new question & answer?
    To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.
  • How do I edit or remove the 'Frequently Asked Questions' title?
    You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.
  • Can I insert an image, video, or GIF in my FAQ?
    Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.

"Coaching helps you stop the crazy mind chatter in your head that tells you all the time that you're not good enough."

Oprah Winfrey, Media Mogul and Billionaire

TV host of the highest-rated talk show in American television history, coached by Martha Beck, a world-renowned life coach. Beck has been Oprah Winfrey's coach for more than 25 years and is said to have been the face behind most of Oprah's successes. 

"Everyone needs a coach. We all need people that give us feedback. That’s how we improve." 

Bill Gates, Co-Founder of Microsoft and Biilionaire

An American business magnate, software developer, investor, author, and philanthropist who has been coached by Bill Campbell.

Psssst! Would you like to become a BKF?

Best Kinda Friend

Your professional friend™

Currently serving clients internationally online.

 

Owned and operated by Convosique Pty Ltd, headquartered in Brisbane, Australia.​

See Terms and Conditions for complete details.

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